Discover Our History
Family-Owned.
Brand-Focused.
Since 1991.
Kraft Group was founded in 1991 by the Kraft family with a clear vision: to advance the professional beauty industry and build long-term partnerships with world-class brands. More than three decades later, we remain a family-owned company, guided by the same entrepreneurial spirit, long-term perspective, and personal commitment that have defined us from the very beginning.
As a family-owned company, we continue to build our business around close relationships, personal service, and long-term partnerships that create long-term growth and lasting success.
Robert, Petra and Johan Kraft
The 1960s and Beyond
A Legacy of Entrepreneurship
The story of Kraft Group began long before the company was founded in 1991. It is rooted in a family whose lives and careers have been deeply connected to the professional beauty industry for generations.
In the mid-1960s, Jan Kraft became Sweden’s first male skincare therapist. Following an international career in the professional beauty industry, he went on to co-found Kraft Group. His experience, entrepreneurial mindset, and commitment to quality helped shape the company’s foundation and continue to influence the culture and long-term vision that define us today.
Key Milestones
From Family Tradition to the Future
The 1960s
Jan Kraft becomes Sweden’s first male skincare therapist and begins an international career in the professional beauty industry.
1991
Johan, Petra, and Robert Kraft founded Kraft Group with a vision to advance the professional beauty market and build long-term partnerships.
Today
Kraft Group is one of Scandinavia’s leading distributors of professional skincare, haircare, and cosmetics.
The Next Generation
Building for Generations to Come
Today, the third generation of the Kraft family is gradually taking on roles across the business, ensuring the continuity, long-term perspective, and personal commitment that have always defined our company.
For our partners, this means a stable, long-term relationship with a family-owned business that continues to invest in the future while remaining true to the values and ambitions that have shaped Kraft Group for more than three decades.
Clara, Amanda and Alexander Kraft
