About Us
In a world of constant change, success depends on a partner who can anticipate, adapt and act.
The Scandinavian market is evolving faster than ever. Consumer behavior is changing, new sales channels continue to emerge, and competition for attention is intensifying. Succeeding in this environment requires more than a distributor, it requires a partner with deep market insight, strategic expertise, and the ability to turn opportunities into long-term growth.
At Kraft Group, we combine local market knowledge with a long-term perspective. Working closely with each brand, we identify opportunities, adapt strategies, and create the conditions for strong, profitable growth across Scandinavia.
As a family-owned company, we believe that the strongest results are built through commitment, continuity, and relationships designed to last.
Long-Term Perspective
Long-Term Value at the Core of Our Strategy
In 2018, Kraft Group became the first company in Sweden to achieve B Corp Certification. This milestone reflected a strategic commitment to building the business with a long-term perspective and creating long-term value for customers, employees, partners, and society.
Today, the principles connected to our B Corp Certification influence the way we select partnerships, develop brands, and build long-term relationships. We are also proud to represent several international brands with their own B Corp Certification.
Our Organisation
The People Behind Our Success
Our greatest strength is the people behind Kraft Group. With deep industry expertise, extensive experience, and a shared passion for premium beauty, our team works every day to develop brands and create long-term value.
With more than 70 professionals and specialists across sales, education, marketing, PR, e-commerce, logistics, and customer service, we provide our partners with a strong local organisation capable of building brands and driving long-term growth throughout Scandinavia.
Our Heritage
Family-Owned. Brand-Focused. Since 1991.
Kraft Group has been shaped by more than three decades of entrepreneurship, specialist knowledge, and long-term partnerships. Our family heritage continues to influence how we think, how we work, and how we invest in the future.
Discover the people, milestones, and values that have defined Kraft Group since the beginning.
