Welcome to a distributor who really cares about our brands!


The market has changed a lot during the last 25 years, and so have we. Traditional ways of marketing and distributing a brand is not as effective as it used to be. Due to the evolution of social media, the new generation consumers are much more aware of their needs before purchasing a product. They are not so easy to influence with traditional advertising. Today you need to interact with the consumers and also the wholesalers on a different level than before.

We are using state-of-the-art tools to reach an awareness of our brands that we distribute. Together with some of the sharpest brains in the industry here in Sweden, we reach our sales goal every year.

Kraft Group has four different divisions to fulfill the markets needs on a professional distributor.

Kraft Cosmetics

Kraft Haircare

Kraft Retail

With a carefully selected portfolio of brands we have more than 2000 retailers in Sweden. Each division has its own Sales- and Marketing Directors with a salesforce that covers the whole country.
We invest a lot in training and education with a high skilled group educators situated in Stockholm, Gothenburg and Malmö.